Imagine stepping into a world of fragrant blooms and Regency elegance, right in the heart of Canberra’s Floriade. That’s exactly what Underground Spirits and Show Pony Events created this year with their enchanting Bridgerton-inspired Gin Garden. This collaboration transformed a corner of Floriade into an immersive experience, taking experiential marketing to new heights and transporting guests to a world of floral delights, refined cocktails, and timeless charm.
Underground Spirits CEO Claudia Roughley, envisioning a floral, Regency-era theme, found the perfect partner in Show Pony Events, a boutique event hire business with over 20 years of experience. Jillian Hart, leading the Show Pony team, brought her expertise in event styling and execution to life, perfectly capturing Claudia’s grand vision.
“A New Level of Experience”
“This year, we truly created something special,” Claudia begins. “Floriade is Canberra’s biggest event, and we managed to elevate the experience for our guests. Working with Jillian and the entire Show Pony Events team was wonderful. Their talent, style, and ability to think big were instrumental in this collaboration’s success.”
Show Pony Events’ dedication to quality and detail was evident in every aspect of The Gin Garden. From the elegant furniture and décor to the captivating photo opportunities, every detail was carefully considered to create an unforgettable guest experience. This collaborative effort was a true celebration of the values both brands hold dear: creativity, quality, and exceeding guest expectations.
“Magic in the Details”
“Our aim was to create something elevated, captivating, and truly unique,” Jillian shares. “And I believe we achieved that.”
The magic was woven through a multitude of elements: the thoughtfully designed space, the vibrant blooms of Floriade, the inviting entrance, and the Instagram-worthy photo spots. “Seeing a queue of people waiting to take photos in the magazine box—that’s when we knew it had worked as planned!” Jillian laughs.
But the true showstopper? The clear domes.
Domes of Delight
Jillian, in partnership with Dining Dome, introduced clear domes to the Gin Garden. These beautifully arranged domes, adorned with chandeliers and elegant décor, became the heart of the experience. They offered an intimate yet grand setting where guests could relax, sip their cocktails, and be surrounded by the beauty of Floriade.
“The Dining Dome were a resounding success,” Jillian explains. “They captivated attention, drawing guests in with their unique charm. With chandeliers gracing the interiors, the blend of opulence and refinement was impossible to miss.”
These impressive structures, withstanding the entire 30-day outdoor event, created a sophisticated and memorable experience for all who entered.
A Sweet Collaboration
This success story wasn’t built alone. Underground Spirits and Show Pony Events collaborated with Dining Dome and the delightful L’épi Artisan Bakery Cafe treats from Lepi to complete the experience. Guest feedback was overwhelmingly positive, with many praising the intimate atmosphere, the floral elegance, and, of course, the delicious gin-infused cocktails served in teapots.
“Beyond the event itself, we also saw a significant boost in brand awareness on social media,” Claudia adds. “Guests were eager to share their experiences, capturing authentic content and showcasing the magic of The Gin Garden with their followers. It was a joy to witness the online buzz and see the reach of all our collaborators’ brands extend far beyond Floriade.”Ready to create your own unforgettable event? Contact Show Pony Events today and let their expert team bring your vision to life.
In Collaboration with:
